GROVE England is an exciting new fine-fragrance launch from interior designer Laura Butler-Madden.
Her award-winning aesthetic is perfectly translated into a signature collection for bath, body and home, designed to elevate your space, and your mood…with a difference.
GROVE England finds fragrance where there is none.
Giving a Fragrance to Anemone
The first collection is Anemone – one of the last flowers to bloom in an English garden, they dance delicately on the breeze, marking a beautiful seasonal moment.
This unique fragrance has been created in collaboration with Richard Howard, a British master perfumer, to capture a previously un-bottled experience all year round.
The scent GROVE England has created for Anemone is an elegant white floral fragrance, laced with warm notes of Labdanum and Cedarwood. And soft Chamomile blends with Jasmine and Neroli to create a beautifully feminine, grounding feeling.
A range that is both beautiful and functional, Anemone by GROVE England is designed to elevate both your home and your mood
Renowned for her sophisticated and timeless interior designs, Laura has repackaged her signature aesthetic to bring joy to everyday moments. Every product in the collection is infused with naturally derived fine fragrance, is vegan & cruelty free, free from parabens, sulphates and synthetic colours, and consciously produced in small batches in England.
Commenting on the launch, Laura says: “I have always adored working with art and nature, they are both integral to my design work. I wanted to create a brand that reflected my passion for nature and elegant design. My vision for GROVE England was born – collections that are sophisticated, beautiful, natural and practical.
“I wanted to create a brand that is natural, beautiful and primarily makes people feel how moments in my garden make me feel – calm, grounded and joyful. And that is when I started creating GROVE England to fill a gap in the fine fragrance market for something elegant, beautiful and natural.
“Anemones are beautiful flowers that really signify Autumn for me, I find them so magical. They’re often one of the last flowers to bloom in an English garden, and they have an enduring beauty that really stands out in my own garden as the seasons change. I love watching them dance in the gentlest breeze (they’re also known as Wind Flowers
for this very reason)
“But they aren’t celebrated for their scent, so I wanted to reimagine their beauty olfactorily. To translate their visual natural beauty into the imagined scent that they deserve.” she adds.
The GROVE England Range
Quality like this doesn’t come cheap, but it’s definitely worth paying a bit more when you know that the ingredients are top-notch.
The initial range from Laura starts from £35 and comprises: Eau de Parfum, £120 50ml ; Travel Eau de Parfum, £24 7.5ml; Bath Oil, £75 100ml (A blend of nourishing botanicals including Raspberry Seed, Rosehip, Oat and Evening Primrose oils.); Body Wash, £45 500ml (A light & gentle cleanser that leaves skin feeling refreshed & delicately scented enriched with Vitamin B5, Neroli and Cedarwood.); Hand Wash, £40 500ml (A combination of soothing Cucumber Fruit extract and uplifting oils including Bitter Orange Leaf, Clove Bud and Neroli Flower); Hand & Body Lotion, £50 500ml (A combination of softening Oat and Apricot oils with organic Shea Butter, Linden Flower and soothing Calendula); Hand Cream, £35 85ml (A beautifully soft cream enriched with Avocado, Shea Butter and Sweet Almond Oil) and a candle, £70 260g (Revealing the elegance and warmth of the Anemone fragrance, white floral accents are enhanced by notes of Cedarwood and Labdanum to create a soft ambience).
